Progressive Greetings Live, the only trade show dedicated to greeting cards will, for the first time at its 2012 show, incorporate ‘DIAL@PG Live’ - a section for Design, Image & Art Licensing companies.
The two-day trade exhibition will run on 29th and 30th May at the Business Design Centre in London. Among those to have already pledged their commitment to DIAL@PG Live are Advocate Art, Bright Group, Image Source and Intercontinental Greetings.
In addition, debuting at this fourth PG Live will be an Artists’ Quarter, where individual artists and designers will be able to showcase their work.
Commenting on these developments, Simon Boyd, co-show director said: “Licensing and buying original design has always been a part of Progressive Greetings Live, with exhibiting image libraries and card publishers doing licensing deals at the show. By introducing DIAL within the current format, we are simply shining a spotlight on this existing component of the show.”
Increasingly greeting card publishers are willing and ready to discuss licensing matters with licensees and it is the show’s intention to offer a free DIAL logo for display to any exhibitor who wishes flag up their interest in selling or licensing their designs so that visitors know they are open to discussions on the topic.
The 2011 show encompassed 254 exhibitors, including a much larger ‘Springboard@PG Live’ section which is dedicated to start up or emerging publishers. The show also attracted strong export and overseas support with representation from 39 countries.
“We were delighted with how the 2011 show went,” said joint show director Simon Boyd. “The greeting card sector rose to the challenge of putting on its own standalone show and the buyers really seemed to appreciate what was on offer – especially getting access to publishers across the board, from the established to the brand new.”