Lydia. London - Stand 176

Hello I'm Lydia, an illustrator based in West London.

Lydia. London is my fun, whimsical illustration-led gifts and greeting card brand defined by my fluid, expressive brushwork, bringing every design to life, hand-drawn with warmth, charm, and a playful creative spirit. From cheeky, characterful animals to elegant, stylish figurative designs that celebrate diversity. Together, they create joyful collections full of personality, artistry, and heart.

With past illustration commissions for publications including Vogue, Tatler, Marie Claire and The Sunday Times amongst others, I hope I bring that same expressive flair to greetings cards for every occasion – Friendship, Happy birthday to Christmas and beyond. Each design is created to brighten your day and make you smile.

2025 saw exciting new art licencing partnerships for Lydia. London starting with the launch of eight China mug designs. The Lydia. London’s licensed ‘Wild swimming’ 2026 calendar, was trending high through quarter four at John Lewis online – completely sold out before Christmas! Work is now underway on a 2027 edition. New 2025 range ‘Paw Behaviour’ won a lovely licensing collaboration to be launched late spring 2026 and will be announced here before PGLIVE opens

My greetings cards and art prints are printed on high quality 300/350gsm, FSC certified papers. Designed in London, made in the UK.